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Are You Content With Your Content Development?

The gap between theory and practice is not as wide in theory as it is in practice. ~ Anonymous

What exactly is content development?

Originally, when the world of the web began back in the early 1990s, content was defined as data which web developers either generated themselves or coded into hypertext markup language (HTML). The process of content development entails researching, gathering, writing, organizing and editing material for web publication and can include: graphics, pictures, recordings or movies or in fact, any type of digital creation that can be distributed and viewed by a web browser.

Paramount to content development is content structure, which is often known as the “lead nurturing process” because it follows your potential customers in all stages of their decision-making process. It is specifically designed to increase search engine rankings. Customers find you through your structured content whether it is in the form of blogs, white papers, videos or e-books.

According to a recent study by Group M, “forty-eight percent of consumers use both search and social media in their online path to purchase.” The connection between effective content development and inbound marketing is that structured content is the vehicle that permits customers to find you.

TRUESMB and Content Development

Due to the myriad of dynamic technologies bursting on the Internet scene, the definition and scope of content development have drastically changed over the years. Skills required today include: graphic design, multi media development, professional writing and documentation. The experts at TRUESMB have these skills and more.

TRUESMB has been in business for more than five years and they have mastered the art of marketing for the purpose of optimum audience participation and results. Part of their success concerns their white hat strategies, which embrace the most intricate inbound marketing tactics that harness unique, sharable and relevant content to each client’s particular web site needs.

What are white hats and who can wear them?

To the novice Internet entrepreneur, the term, white hat, might conjure images of dancing attire for Fred Astaire as he deftly prances across glistening dance floors arm-in-arm with the glitzy glamour girls of the 1930s. In Internet slang, white hat has come to mean an ethical computer security expert who specializes in those protocols that protect the integrity of a company’s information system (whether that company’s members can dance or not).

Truth be told, the best content developers wear more than one hat in the proverbial sense of the word. They are search engine optimizers and internet marketing professionals, even though no colors have been designated for these particular hats in order to protect the ethically color-blind among us.

Even if you can’t (or won’t) dance, you can still play the game of effective content development and reap rewards for your website. Other players are required though, as copywriting and SEO optimization are key ingredients to a website’s ultimate success. Even if you can write, as a busy website manager finding the time to do it effectively can be a problem. Proper research is paramount to content development and it cannot be compromised in any way. All content must be original, as duplicated material does not fare well with search engines that frown upon such practice.

The importance of fresh content

A sustained content creation strategy is necessary in order to get the best results. Search engines prowl the web relentlessly in search of unique material making the content development specialist a vital aspect of the SEO process. You will need a company that can provide:

• Press releases
• Website copy
• White papers
• Articles
• Blogs
• Videos

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