See exactly how your Instagram, TikTok, X, and YouTube posts show up in Google Search and Discover.
Your audience does not live on your website alone anymore. They find you on social feeds, short-form video, and search results. Until now, though, there was no single place to see how all of that content actually performed on Google. That has changed. Google has rolled out a new Search Console feature called platform properties, and it gives brands and creators one consolidated view of how their social and video posts get discovered on Google Search and Discover.
Here is the part worth noting. According to Google, this works even if you do not have your own website. If your presence lives mainly on social platforms, you can now see the search terms and the behavior that bring people to your content.
What You Can Now See
Inside Search Console, you can create a platform property for Instagram, TikTok, X, or YouTube and access three reports:
- Performance report. See your total clicks, impressions, and other metrics. Filter and sort to find out which posts and search queries drive the most traffic, and export the data if you prefer to work in your own tools.
- Insights report. Get a high-level view of your recent traffic trends, your top-performing posts, and how people are discovering your account on Google.
- Achievements. Track your growth and mark milestones, like passing a new threshold for total clicks from Google Search over the last 28 days.
How to Set It Up
- Open Google Search Console.
- Go to the verification page, or open the property selector drop-down and click “Add property”.
- Select one of the four platforms: Instagram, TikTok, X, or YouTube.
- Follow the on-screen steps to securely authorize the connection.
Why This Matters for Your Brand
This closes a blind spot that has been around for years. You can finally connect what you post on social with what people are actually searching for, which turns a lot of guesswork into real data. Use it to lean into the posts and topics that are already earning search visibility, see which platforms genuinely drive discovery, and show how social contributes to your wider search presence.
Rolling out now: Platform properties are becoming available gradually over the coming weeks. If you do not see the option yet, check back soon. It is worth setting up early so you start building your data history sooner.