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WEBSITES THAT
WIN MORE JOBS.

TrueSMB builds fast, mobile-optimized WordPress websites engineered to rank on Google and convert local visitors into phone calls — designed specifically for home service businesses.

Schedule Intro Call
Free Website Audit Report
  • Google Analytics Setup
  • Fast Loading
  • Conversion Focused
  • Schema Markup
  • Lead Generation
  • SEO Ready
  • Mobile Optimized
  • WordPress Development

What We Do

WORDPRESS DESIGN BUILT FOR THE TRADES

Most home service websites are built by designers who don’t understand digital marketing or SEO. The result: a good-looking site that nobody finds and nobody calls. At TrueSMB, every WordPress website we build is engineered as a lead generation machine from the ground up.

We design sites specifically for appliance repair, plumbing, electrical, and HVAC companies — with the right messaging, trust signals, and calls-to-action that turn local visitors into booked appointments. And unlike generic web agencies, we handle SEO setup, Google Analytics, conversion tracking, and CRM integration all in one project.

Mobile-first design that looks great on every device
SEO-optimized structure built to rank in local search
Fast page load speeds for better Google rankings
Clear calls-to-action on every page to drive phone calls
Google Analytics & call tracking integration included
Web forms integrated with your CRM or email system
Schema markup, XML sitemap & Search Console setup
Content migration and professional copywriting available
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Custom Design

Unique, branded websites that reflect your business — not generic templates anyone can buy.

Mobile-First

Mobile First

Over 70% of local service searches happen on phones. Your site will look perfect on every device.
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Lightning Fast

Page speed is a ranking factor. We optimize every element so your site loads fast on all connections.
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SEO Ready

Title tags, meta descriptions, H1 headers, schema markup, and XML sitemaps — all set up correctly from day one.

IS YOUR CURRENT WEBSITE COSTING YOU CUSTOMERS?

Get a free expert audit — worth $249 — and see exactly what’s holding your site back from ranking and converting.
Get My Free Audit Report

How It Works

OUR 5-STEP DEVELOPMENT PROCESS

Below are the exact steps we take for every WordPress website project — from kickoff to launch and beyond.
01

Create a Development Website

First, we build a separate development website on a subdomain, subdirectory, or development domain. This means we can build and perfect your new site without touching or disrupting your existing website — so there’s zero downtime and zero risk during the build process.

02

Install Theme & Create / Migrate Pages

We install a premium WordPress theme and begin building out all pages of your website. Any existing content from your current site is carefully migrated over. We also have an in-house team of professional writers who can develop new content for additional pages — service pages, location pages, about pages, and more.

03

Search Engine Optimization (SEO) Setup

We draft and implement optimized title tags, meta descriptions, and H1 headers for every page. We also set up proper canonicalization, XML sitemaps, and schema markup — and improve site speed for better technical SEO scores. This gives your new site the strongest possible foundation for ranking in Google from the moment it launches.

04

Set Up & Integrate Web Forms

We create conversion-optimized contact and service request forms on your new website. These forms are then integrated directly with your customer relationship management (CRM) software or email platform — or configured to send lead notifications straight to your inbox in real time so you never miss a new inquiry.

05

Install & Configure Google Analytics & Search Console

We install Google Analytics with proper conversion tracking so you can measure exactly where your traffic comes from, which pages generate leads, and what actions visitors take on your site. We also ensure Google Search Console is properly configured so you can monitor your site’s search performance and catch any technical issues early.

Why It Matters

THE BENEFITS OF A TRUESMB WEBSITE

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More Inbound Phone Calls

Clear CTAs, prominent phone numbers, and click-to-call buttons on every page make it effortless for visitors to contact you the moment they decide to buy.

Prime Visibility

Outrank Local Competitors

Proper on-page SEO and technical optimization gives your website the foundation to outrank competitors in local Google search results consistently.

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Build Instant Trust

Professional design, integrated reviews, certifications, and trust badges reassure first-time visitors and turn skeptics into confident customers.

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Build Instant Trust

Professional design, integrated reviews, certifications, and trust badges reassure first-time visitors and turn skeptics into confident customers.

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Easy to Manage

WordPress is the world’s most popular CMS for a reason — it’s designed to be updated and managed by non-technical business owners without needing a developer

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Better Return on Every Ad Dollar

A high-converting website is the foundation of every other marketing channel. A stronger site means better results from your SEO, Google Ads, and Facebook campaigns.

Who We Serve

BUILT FOR YOUR TRADE

We build WordPress websites specifically for home service businesses — not generic sites that could belong to anyone.
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Appliance Repair

Showcase your expertise, list every appliance you service, and capture emergency repair leads 24/7.
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Plumbers

Emergency service landing pages, service area maps, and fast-loading mobile design for urgent searches.
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Electricians

Build trust with license info, certifications, and before/after galleries that showcase your quality work.
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Heating & AC

Seasonal campaign landing pages, maintenance plan sign-ups, and high-converting service request forms.

READY FOR A WEBSITE THAT
ACTUALLY WINS YOU JOBS?

Get a free strategy call and see how a high-converting WordPress website can transform your online presence and bring in more calls every single month.
Schedule Intro Call
Free Website Audit Report

Common Questions

WORDPRESS WEBSITE FAQ

How long does it take to build my WordPress website?
Most WordPress websites are completed within 3–4 weeks from project kickoff to launch. The timeline depends on the number of pages, how quickly content and feedback are provided, and any custom functionality needed. Complex sites with many service pages or integrations may take 5–6 weeks.
Will my website rank on Google?
Every website we build includes a full SEO foundation — optimized title tags, meta descriptions, H1 headers, XML sitemaps, schema markup, canonical tags, and Google Search Console setup. This gives you the strongest possible technical starting point. For ongoing SEO growth, we also offer our monthly SEO management service.
Can I update my WordPress website myself?
Absolutely. WordPress is designed to be managed by non-technical users. You can add blog posts, update service descriptions, change photos, and make basic edits without any coding knowledge. We also provide onboarding training and ongoing support to make sure you feel confident managing your site.
Do you build websites on development domains so my current site stays live?
Yes — we always build on a separate development subdomain or staging environment. Your current website stays completely live and unaffected throughout the entire build process. We only switch over when the new site is fully complete, tested, and approved by you.
Do you offer website hosting?
Yes. We offer managed WordPress hosting that includes daily backups, security monitoring, performance optimization, and automatic software updates — so your site stays fast, secure, and online at all times without you having to think about it.
Do you write the website content?
Yes — we have an in-house team of professional writers who specialize in home service industry content. We can write all service pages, location pages, about pages, and blog posts as needed. Content writing is available as an add-on to any website project.
What if I already have a website?
No problem. We can redesign your existing site or build a completely new one on a development domain — whichever makes more sense for your goals. Either way, your current site stays live until we’re ready to launch the new one.
Is the website mobile-friendly?
Yes — every website we build is mobile-first. We design and test on mobile, tablet, and desktop to ensure a flawless experience across all devices. Since over 70% of local service searches happen on phones, mobile performance is a top priority.