Digital
Marketing
Made Simple
Get Found. Get Leads. Get Customers.
New York’s premier digital marketing agency built exclusively for appliance repair companies, plumbers, electricians, and HVAC businesses. We don’t guess — we grow.
Client Retention
Businesses Grown
Average ROI
- WordPress Design
- Search Engine Optimization
- Google Ads Management
- Local Service Ads
- Reputation Management
- Facebook Ads & Posts
- Marketing Dashboard
- Call Tracking
- WordPress Design
- Search Engine Optimization
- Google Ads Management
- Local Service Ads
- Reputation Management
- Facebook Ads & Posts
- Marketing Dashboard
- Call Tracking
BUILT FOR THE TRADES. POWERED BY NYC.
We are a New York City-based digital marketing agency with one focus: helping home service businesses dominate their local markets. No fluff, no guesswork — just proven strategy executed with precision.
From the five boroughs to markets across the nation, TrueSMB gives appliance repair shops, plumbers, electricians, and HVAC contractors the digital firepower they need to win more jobs.
Industry-specific campaigns that attract your ideal customers
Full transparency — you always know where your money goes
Dedicated account managers who speak your trade’s language
No long-term contracts — we earn your business every month
We don’t take on any clients in the same location — your market is yours exclusively
WordPress Design
Fast, conversion-focused websites that rank and convert visitors into booked calls.
SEO & Rankings
Dominate local search results for the keywords that bring in real paying customers.
Google Ads
Hyper-targeted campaigns that reach high-intent customers the moment they search.
Reputation Mgmt
Build and protect your 5-star reputation across every major review platform.
SIX SERVICES.
ONE GOAL.
Everything you need to dominate local search and fill your schedule with qualified jobs — all under one NYC roof.
WordPress Design
Fast, conversion-focused websites that rank and convert visitors into booked calls.
01
Search Engine Optimization
Rank on page one for “plumber near me,” “AC repair [city],” and every high-value search that matters. Keywords, citations, GMB, and link building — all covered.
02
Google Ads Management
Stop wasting ad spend. We build and manage high-performance Google Ads campaigns that put your business in front of customers ready to call right now.
03
Google Local Service Ads
Get the “Google Guaranteed” badge and appear above organic results. We handle setup, verification, and optimization to maximize calls at minimum cost.
04
Reputation Management
Your reviews are your most powerful sales tool. We help you consistently collect 5-star feedback and build the social proof that wins new customers every week.
05
Facebook Posts & Ads
Stay top-of-mind in your community with targeted Facebook content and paid ads. We create, schedule, and optimize everything to grow your local audience and generate leads.
06
GET YOUR FREE WEBSITE AUDIT REPORT
Find out exactly why your competitors are outranking you — and how to fix it fast.
TOTAL VISIBILITY. ZERO GUESSWORK
Every TrueSMB client gets access to a powerful real-time dashboard — one place to see exactly how your marketing performs, 24 hours a day, 7 days a week.
Call Tracking
Every inbound call logged, recorded, and attributed to the exact campaign that drove it. Know what’s working and stop spending on what isn’t.
Web Lead Tracking
See every form submission and contact request in real time, with full source attribution so no lead is ever a mystery.
SEO Audit & Rankings
Track keyword positions, site health, and local search visibility — updated continuously so you always know exactly where you stand.
Monthly Reporting
Clear, jargon-free reports every month. Wins, opportunities, and what we’re doing next — zero surprises, total transparency.
Digital Reputation Management
Monitor reviews across Google, Facebook, and Yelp in one place. Get instant alerts and respond before small issues become big problems.
Google Analytics Integration
Full Analytics data in plain English — traffic sources, conversions, user behavior — without needing to be a data scientist to understand it.
Your marketing should never be a black box. With TrueSMB, you see everything — anytime, anywhere.
WE KNOW YOUR INDUSTRY. WE DELIVER.
Every TrueSMB client gets access to a powerful real-time dashboard — one place to see exactly how your marketing performs, 24 hours a day, 7 days a week.
01
Niche Expertise in Home Services
We don’t work with everyone. Specializing in the trades means smarter keywords, better ad copy, and strategies built for how customers actually search.
02
Full-Funnel Strategy
From first search to booked appointment, we manage every digital touchpoint — website, ads, reviews, and social — for a seamless customer journey.
03
100% Transparent Reporting
No black boxes. You always know exactly where your budget is going and what it’s producing, with clear monthly reports that actually make sense.
04
No Long-Term Lock-In
We earn your business every single month. No year-long contracts — just consistent results from a NYC team that’s genuinely invested in your growth.
Appliance Repair
Washers, dryers, refrigerators & more
Plumbers
Residential & commercial plumbing
Electricians
Wiring, panels, EV chargers & more
Heating & AC
HVAC install, repair & maintenance
IS YOUR WEBSITE LOSING YOU CUSTOMERS?
Find out exactly why your competitors are outranking you — and how to fix it fast.
FROM THE BLOG
Query Fanning: Why One Search Now Triggers Ten
The short version When someone asks a question in Google's AI Mode, or triggers one of those AI summaries at the top of the results, Google does not run a single search. It quietly breaks the question into smaller sub-questions, runs a batch of searches at the same...
Google confirms it is testing new buttons on the home page to drive users to AI-powered search features
If Google's home page looked unfamiliar this week, you were not imagining it. The blue "Google Search" button that has sat under the search box for two decades has quietly disappeared for some people, replaced by three shortcuts into Google's AI tools. What actually...
Google Now Tells Reviewers Why Their Review Vanished: How to Get a Real One Back
If your review count dropped overnight and nobody told you why, you are not imagining it. Google blocked or removed 292 million policy-violating reviews across Maps and Business Profiles in 2025, up 21% on 2024, while publishing around a billion legitimate ones. At...
Google Is Answering Your Customers Before They Reach You – What Can You Do
The drop is real You are not imagining it. Roughly two out of every three Google searches now end without a click to any website at all. That number has been climbing for years, and AI Overviews, the answer box at the top of the page, pushed it higher. When that box...
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LET'S GROW YOUR BUSINESS.
Whether you’re just getting started or ready to scale aggressively, we’d love to learn about your business and show you what TrueSMB can do. Based in New York City — serving trades businesses everywhere.
Serving businesses nationwide
Mon–Fri: 9am – 6pm EST
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