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Instant leads.
ZERO WASTED SPEND.

Google Ads is one of the fastest, most targeted, and least risky ways to advertise your business — but only if your campaigns are set up and managed correctly. The wrong settings can waste hundreds or thousands of dollars. We make sure every dollar works.
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  • Campaign Setup
  • Keyword Research
  • Ad Copywriting
  • Landing Page Design
  • Conversion Tracking
  • Bid Optimization
  • A/B Split Testing
  • Monthly Reporting

  • Campaign Setup
  • Keyword Research
  • Ad Copywriting
  • Landing Page Design
  • Conversion Tracking
  • Bid Optimization
  • A/B Split Testing
  • Monthly Reporting

What We Do

GOOGLE ADS BUILT TO DRIVE CALLS NOT CLICKS

Google Ads is one of the fastest, most targeted, and least risky options to advertise your home service business. The problem is that many of the default campaign settings can cost you hundreds to thousands in wasted ad dollars if not managed correctly.

TrueSMB’s Google Ads services are designed to help you avoid these costly mistakes and ensure every campaign is set up for maximum ROI from day one. Our service consists of two phases: Campaign Setup and Ongoing Optimization.

In-depth keyword and competitor research before launch
High-converting ad copy written for your specific services
Landing page design, layout & copywriting included
Online & phone call conversion tracking installed
Correct network, geo, device & ad extension settings
Daily bid management to maximize ROI
A/B split testing of ads and landing pages
Monthly performance reporting & analysis
Results

Precision Targeting

Only show ads to people actively searching for your exact services in your specific service area.
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Ad Copywriting

Compelling, high-converting ad copy tested and refined to maximize click-through rates and calls.
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ROI Tracking

Full conversion tracking so you know exactly which ads drive leads and what your cost per acquisition is.
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Continuous Optimization

We monitor and improve your campaigns daily — raising bids on winners, cutting waste on losers.

IS YOUR GOOGLE ADS BUDGET BEING WASTED?

Get a free audit and find out exactly how much spend is going to waste — and how we fix it immediately.
Get Free Ads Audit

◆ Phase I of II

Campaign Foundation

GOOGLE ADS
CAMPAIGN SETUP

Everything included in the Google Ads Setup service — the foundational work we do before a single dollar is spent on ads.
01

Keyword Research

The first step is identifying which keyword phrases your prospects are searching in Google when looking for your products and services. We conduct in-depth keyword research to uncover the best possible Google Ads keyword opportunities — high-intent terms that signal a prospect is ready to hire, not just browsing.

02

Competitor Research

The second step is a thorough review of your competitors — discovering which keywords, ad copy, and landing pages are already working in your market. This gives us a significant advantage by showing us what’s already proven to work, so we can build on it and improve rather than starting from scratch.

03

Ad Copywriting

The third step is drafting your ad copy to ensure your ads, offer, and landing page are all perfectly aligned with the intent of your target keywords. We write multiple ad variations with compelling headlines, strong value propositions, and clear calls-to-action — all designed to maximize click-through rates and drive calls.

04

Landing Page Design, Layout & Copywriting

The fourth step is creating your dedicated landing page — the page a prospect lands on after clicking your ad. A well-designed, conversion-focused landing page is critical to turning ad clicks into actual leads and calls. We design, write, and build landing pages that are optimized for maximum conversion rate.

05

Online & Phone Call Conversion Tracking

The fifth step is installing both online and phone call conversion tracking to measure exactly how many leads and sales your campaign generates. Conversion tracking is essential — without it, you can’t calculate your ROI or determine which ads are profitable and which are wasting money. We set this up correctly from day one.

06

Campaign Setup & Settings

The final setup step is building your campaign in Google Ads with all the correct settings in place. This includes network targeting (Search vs. Display), precise geo-targeting to your service area, device targeting, ad scheduling, ad extensions (call extensions, sitelinks, callouts), and verifying all conversion tracking is firing correctly before we go live.

◆ Phase II of II

Monthly Management

ONGOING GOOGLE ADS OPTIMIZATION

We manage and optimize your campaigns every month to continuously maximize your return on investment. Here’s everything included in our Ongoing Optimization service.
money

Bid Optimization & Budget Management

We edit your bids and budgets to maximize ROI. We raise bids to drive more traffic from profitable keywords and lower — or pause — bids on underperforming keywords that are consuming budget without generating leads. Every dollar is working as hard as possible.
Copywriting

A/B Split Testing of Ads & Landing Pages

We continuously test different ad copy and landing page variations to improve both click-through rates and conversion rates. A/B testing means we’re always running a controlled experiment — comparing version A vs. version B — to determine what performs best, then rolling out the winner and testing again.
Results

Consulting to Improve Campaign Performance

We provide expert recommendations to improve your overall campaign performance — including your lead generation process, sales follow-up, and customer conversion. Our goal is to continually improve your advertising ROI so you can profitably scale the campaign over time.
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Campaign Expansion

Once your campaign is consistently profitable, we work to expand it and drive even more leads and sales. Within Google Ads, we can expand to additional keywords on the Search Network, new ad groups, and targeted placements on the Display Network — scaling what works to grow your business.
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Monthly Reporting & Analysis

Every month you receive a clear, comprehensive report showing your campaign performance — impressions, clicks, conversion rates, cost per lead, and total leads generated. Reports also include analysis of what’s working, what’s being adjusted, and new ideas to continue improving results in the month ahead.

Why It Matters

Matters THE BENEFITS OF TRUESMB GOOGLE ADS

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Immediate Results

Unlike SEO, Google Ads can start driving qualified leads to your business within 24–48 hours of campaign launch — perfect for businesses that need calls now.now.
Budget

Total Budget Control

Set exactly how much you want to spend per day. Your campaigns will never exceed your budget, giving you complete control over your advertising costs.
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Hyper-Local Targeting

Show your ads only within your exact service area — down to specific zip codes if needed — so every click comes from a potential customer within reach.
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Call-Focused Campaigns

Call extensions and call-only ads put your phone number front and center, making it effortless for high-intent customers to call you directly from the search results.
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Measurable ROI

Every lead is tracked and attributed. You always know your exact cost per lead, which ads are generating calls, and your total return on ad spend.
Optimization

Continuous Improvement

Monthly optimization ensures your campaign gets more efficient every month — lower cost per lead, higher conversion rates, and more calls from the same budget.

Who We Serve

GOOGLE ADS FOR YOUR TRADE

We build and manage Google Ads campaigns specifically for home service trades — not generic campaigns built from templates.
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Appliance Repair

Target emergency repair searches and brand-specific terms that signal a customer ready to book today.
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Plumbers

Capture high-intent emergency plumbing searches and appear at the top when pipes burst and drains back up.
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Electricians

Reach homeowners searching for panel upgrades, EV charger installations, and urgent electrical repairs.
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Heating & AC

Reach homeowners searching for panel upgrades, EV charger installations, and urgent electrical repairs.

STOP LOSING LEADS
TO YOUR COMPETITORS.

Get a free Google Ads audit and discover exactly how much budget is being wasted — and how we can fix it immediately to start generating more calls.
Schedule Intro Call
Free Website Audit Report

Common Questions

GOOGLE ADS FAQ

How quickly will I see results from Google Ads?
Google Ads campaigns can start generating leads within 24–48 hours of launch. However, campaigns typically need 30–60 days of data collection and optimization to reach peak performance. During this period we’re constantly refining bids, pausing underperforming keywords, and improving ad copy to lower your cost per lead.
How much should I budget for Google Ads?
We typically recommend a minimum of $500–$1,000/month in ad spend for home service businesses to see meaningful results. The right budget depends on your market size, service area, competition level, and business goals. Our management fee is separate from your ad spend budget — contact us for a custom quote.
What's included in the landing page you create?
We design and build a dedicated, conversion-focused landing page aligned with your ad campaign — including the layout, copywriting, trust signals (reviews, certifications), a prominent phone number, and a contact form. Everything is designed to convert an ad click into a qualified lead or call.
How do you prevent wasted ad spend?
We prevent waste through extensive negative keyword lists (blocking irrelevant searches), tight geo-targeting, ad scheduling, device targeting, and daily monitoring of search term reports to identify and block new irrelevant queries before they burn through your budget. Waste prevention is one of the most valuable things we do.
Can I pause or cancel my campaigns?
Yes, campaigns can be paused at any time. We recommend maintaining consistent campaigns for best long-term results, but we understand business needs change. There are no long-term contracts — we earn your business month to month.
What is the difference between Google Ads and Google Local Service Ads?
Traditional Google Ads (pay-per-click) charge you each time someone clicks your ad — whether or not they become a customer. Google Local Service Ads charge per lead (an actual call or message from a prospect) and include the Google Guaranteed badge. We manage both and often recommend running them simultaneously for maximum Google visibility.
How do you write the ad copy?
We research your competitors and your target keywords, then write multiple ad variations with compelling headlines, strong value propositions, and clear calls-to-action. We test these variations against each other (A/B testing) and continuously improve based on performance data.
What happens if my ads aren't performing?
Underperformance triggers immediate action — we analyze search term reports, adjust bids, revise ad copy, test new landing pages, and consult with you on any offline factors that might be affecting conversion rates. We provide recommendations and make changes proactively rather than waiting for monthly check-ins.