Why
Choose
truesmb

We’re not the biggest agency. We’re not the cheapest. But we are the most focused — and for home service businesses, that focus makes all the difference between marketing that costs money and marketing that makes money.

Businesses Grown

%

Client Retention

Average ROI

  • New York City Based
  • Real-Time Dashboard
  • 200+ Businesses Grown
  • Home Service Specialists
  • Exclusive Market Protection
  • No Long-Term Contracts
  • New York City Based
  • Real-Time Dashboard
  • 200+ Businesses Grown
  • Home Service Specialists
  • Exclusive Market Protection
  • No Long-Term Contracts

The Real Reasons

8 REASONS HOME SERVICE BUSINESSES CHOOSE TRUESMB

These aren’t marketing claims — they’re the specific, tangible ways TrueSMB is built differently from every other agency.

01

WE ONLY WORK WITH HOME SERVICE BUSINESSES

We don’t work with restaurants, retailers, law firms, or tech startups. Our entire agency — our strategies, our expertise, our content, our keyword libraries — is built exclusively around appliance repair, plumbing, electrical, and HVAC companies. That deep specialization means faster results, smarter strategies, and ad copy that actually speaks to your customers.

Niche Expertise 100% trades focused

02

YOUR MARKET IS YOURS — EXCLUSIVELY

We never take on two clients in the same trade in the same location. If you’re a plumber in Staten Island, no other plumber in Staten Island will ever be our client. Your competitor will not benefit from our strategies, our data, or our expertise. This is a promise we make to every client — your market is yours exclusively.

Exclusivity One client per market

03

NO LONG-TERM CONTRACTS — EVER

We operate month-to-month because we believe we should earn your business every single month. You’re never locked in. There’s no 12-month contract to sign, no cancellation fees, and no fine print. If we’re delivering results, you’ll want to stay. If we’re not — you shouldn’t have to.

Flexibility Month-to-month only

04

REAL-TIME MARKETING DASHBOARD FOR EVERY CLIENT

Every TrueSMB client receives access to our proprietary marketing dashboard — 24 hours a day, 7 days a week. See your call tracking, web leads, SEO rankings, reputation scores, and Google Analytics all in one place. No waiting for a monthly email. No wondering what’s happening. Total visibility, always.

Transparency 24/7 visibility

05

NEW YORK CITY BASED — COMPETITIVE MARKET EXPERTISE

Operating from New York City means we understand highly competitive local markets better than almost any agency in the country. The strategies that win in NYC are the same strategies that dominate in your market — wherever you are. We bring that edge to every client we serve, nationwide.

NYC Based Competitive market experts

06

FULL-FUNNEL MARKETING — ALL UNDER ONE ROOF

From your WordPress website to your Google Ads, Local Service Ads, SEO, reputation management, and Facebook campaigns — we manage the entire digital marketing ecosystem. No juggling multiple vendors, no finger-pointing when results are off. One team, one strategy, one point of accountability — and everything working together seamlessly.

Full-Funnel One team. Everything.

07

WE MEASURE SUCCESS BY YOUR CALLS — NOT VANITY METRICS

We don’t celebrate impressions, page views, or social media followers. We measure success the same way you do: how many calls did your phone ring today? How many leads came in this week? How many jobs did we help you book this month? Every report, every strategy, every decision is oriented around one thing — growing your revenue.

ROI Focused Results that matter

Side By Side

TRUESMB VS.
GENERALIST AGENCIES

See exactly how TrueSMB stacks up against typical digital marketing agencies.
TRUESMB OTHER AGENCIES
Home service industry specialization
Exclusive market territories
No long-term contracts
Real-time client dashboard
Call tracking & lead attribution
Full-funnel service (SEO, Ads, Web, Social)
ROI-focused reporting (not vanity metrics)
Dedicated account manager
Transparent monthly reporting

The Numbers

WHAT OUR CLIENTS ACTUALLY EXPERIENCE

We don’t make promises we can’t keep. These numbers reflect the real-world results our clients experience after working with TrueSMB — and why 98% of them stay with us month after month.

Every metric we track is tied directly to business growth. Not clicks. Not impressions. Calls, leads, and customers.

When you invest in TrueSMB, you’re not buying marketing services — you’re buying a system designed to consistently generate more revenue for your business.

call_icon

Average ROI in year one
SEO & Rankings_icon

98%

Client retention rate
Reputation Mgmt_icon

4.9*

Average client review rating
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200+

Home service businesses grown

What Our Clients Say

DON’T TAKE OUR
WORD FOR IT.

★★★★★
“I have been using TrueSMB for 12 years. If you want to build a relationship with a person who cares, then Giovanni is the one. Do you want your phone to ring? He will make your phone ring — and the rest is up to your team. He made me a very wealthy man.”

Anthony Attanasio

Owner - Appliance Doctor

★★★★★
“Giovanni has been doing a great job for us. He does not overcharge, he invests real time into our business, and he genuinely treats it like it’s his own. He spends as much time as needed on calls and meetings, explains things clearly, and actually cares about our long-term success — not just quick wins. You can tell he’s not just ‘running SEO’ but actually thinking strategically about the business as a whole. Highly recommend if you want someone who’s honest, committed, and truly on your side.”

Eli Sabayev

TrueSMB Client

★★★★★
“Professional, responsive, and truly dedicated. Giovanni takes the time to understand our needs, explains things clearly, and is always available to discuss strategy. We’re seeing improvements in performance and overall results, and it’s been a great experience working together.”
Hanan Akivaev

TrueSMB Client

★★★★★
“Working with TrueSMB has been a huge game changer for my business, Golden Electric. Gio stepped in and handled everything — from cleaning up technical issues to making sure our business was properly optimized. We started getting more traffic, more calls, and more real customers. It honestly felt like someone finally turned the lights on for our business online. He explained everything in simple terms, kept us updated, and you could tell he genuinely cared about helping us grow. Nothing felt outsourced or automated — just real, honest work and solid communication. I can confidently say Golden Electric is in a much better place today because of Gio and his team. 100% recommend TrueSMB.”
Billy Johnson

Owner — Golden Electric

★★★★★
“I had a great experience with TrueSMB. From the start, their team was professional, responsive, and genuinely knowledgeable. They took the time to understand my needs and explained everything clearly — making the whole process smooth and stress-free. It’s refreshing to work with a company that’s reliable, transparent, and truly cares about helping small businesses succeed. We love our new WordPress website and the ongoing SEO services they’ve been providing us. I would definitely recommend TrueSMB to anyone looking for dependable and professional support.”
John Feeley

TrueSMB Client

★★★★★
“TrueSMB is awesome! Giovanni truly understands small business marketing and actually cares about helping your business grow. He makes everything super easy, and we’ve already seen way better traffic and leads. Couldn’t recommend the company more!”
Coastal Appliance Outlet

TrueSMB Client

★★★★★
“Attentive to detail, quality service & great to work with!”
Spooky Brook

TrueSMB Client

★★★★★
“Working with TrueSMB has been an absolute delight! Giovanni’s responsiveness and attentive approach make all the difference. He not only listens to our concerns but also offers practical and effective SEO solutions tailored to our business needs. TrueSMB is definitely our go-to for reliability and expertise. Highly recommended!”
Marvin Barrantes

TrueSMB Client

★★★★★
“As a small business owner, you need all the help you can get. We are thankful for Gio and his team — always answering our requests right away. Their hard work brings new customers to our door. Our phone is busssyyy! Thanks to them.”
Laura Ontiveros

TrueSMB Client

★★★★★
“Working with Giovanni Livia has been a great experience. His dedication to a client is beyond expectations. He is very focused on results and brings tremendous knowledge and experience to help navigate through what can be a confusing digital marketing space. He does an outstanding job designing, implementing, guiding, communicating, and following up on plans — in a very personable and effective style. Highly recommend Giovanni for all social marketing, SEO, and web design needs.”
Ben Rozenblat

Owner — ShelfGenie

★★★★★
“Forming a company can be overwhelming and media presence is a necessity in today’s business community. Giovanni of TrueSMB has made the process of website design surmountable. He simplified the choice of overall design, broke it down into steps, and kept me on a timetable that was reasonable. His response is timely and cooperative. One of the best things about working with Giovanni is that he allows for growth — he designed a website that can be modified to reflect progress.”
Donna Campanaro

TrueSMB Client

★★★★★
“My company has worked with Giovanni for the past 5 years. He is a true professional who takes pride in his work and goes above and beyond to build not only a relationship with his clients, but a knowledge of the industry we are dealing with. Would recommend him to anyone looking to take their company to the next level.”
Alana

Appliance Doctor

★★★★★
“At Answers Design Group, we have been working with Giovanni Livia of TrueSMB for over 2½ years. He is extremely resourceful, knowledgeable, and intuitive. He has been a game changer for a number of our clients — implementing a comprehensive Google Ads campaign for a doctor we work with that is yielding 6–10 solid leads a week. One of the many things I like most is that he’s down-to-earth, communicates in a sensible and patient manner, and has a gift for explaining complex things so anyone can understand. He can also get up at ‘30,000 feet’ to look at all the issues and help clients for the long haul. I would go so far as to say that meeting him is one of the best things that ever happened to us!”
Valerie Waterman

Answers Design Group

★★★★★
“Our company has been working with Giovanni of TrueSMB to design and update our website. Everything was completed in a timely manner and we are very pleased with the impeccable service we received. Whenever asked to make a revision or addition, Giovanni works quickly to meet our needs. Overall, we are very pleased and highly recommend TrueSMB to other companies.”
Donna Morgen

TrueSMB Client

★★★★★
“I definitely recommend TrueSMB Services. Gio and his team are extremely professional — from beginning to end Gio has been there helping me with everything I need. Any questions I call and he always answers and is always willing to help and give the most professional advice. I can definitely say that business has grown, and thanks to the website.”
Juan Carlos Rivera

TrueSMB Client

Exclusive

Exclusive Territory

We never work with two businesses in the same trade in the same location. Your market is 100% yours.
Contracts

No Lock-In Contracts

Month-to-month agreements only. No cancellation fees. No 12-month commitments. Stay because of results, not contracts.
Monthly Reporting_icon

Full Transparency

24/7 access to your marketing dashboard. You always know exactly what we’re doing and what it’s producing.
Results

ROI Focused

Every strategy, every campaign, every report is oriented around one thing: growing your revenue and your customer base.

Who We Serve

FOUR INDUSTRIES.
ONE FOCUS.

We are proud specialists in these four home service industries — and we will never expand beyond them.
refrigerator_icon

Appliance Repair

Helping appliance repair companies get found online and generate more service calls in their local market.
Appliance Repair_icon

Plumbers

Getting plumbing companies to the top of Google for emergency and scheduled service searches.
Electricians-icon

Electricians

Building online presence and lead pipelines for electrical contractors across all service types.
Heating & AC_icon

Heating & AC

Helping HVAC companies dominate seasonal traffic and build recurring maintenance plan revenue.

THE ONLY QUESTION LEFT IS:
ARE YOU READY TO GROW?

Schedule a free intro call with our team. We’ll show you exactly what TrueSMB can do for your business — no pressure, no obligation, just a real conversation about your growth.