YOUR COMMUNITY.
YOUR CUSTOMERS.
Facebook Ads are one of the most targeted options to advertise your home service business — but only if you set up and manage your campaigns correctly. Our Facebook Ad services help you avoid common costly mistakes and ensure your campaigns are built for success from day one.
- Campaign Setup
- Keyword Research
- Ad Copywriting
- Landing Page Design
- Conversion Tracking
- Bid Optimization
- A/B Split Testing
- Monthly Reporting
- Campaign Setup
- Keyword Research
- Ad Copywriting
- Landing Page Design
- Conversion Tracking
- Bid Optimization
- A/B Split Testing
- Monthly Reporting
FACEBOOK ADS BUILT TO GROW YOUR LOCAL BUSINESS
Facebook remains one of the most powerful and cost-effective advertising platforms for local home service businesses. With precise audience targeting, you can reach homeowners in your exact service area with the right message at exactly the right time.
Our Facebook Ad services consist of two phases: Campaign Setup and Ongoing Management & Optimization. We handle everything — from audience research and ad creative to conversion tracking and monthly reporting — so you can focus on delivering great service.
Audience research to identify your ideal local prospects
Custom ad copy and professionally designed images
Landing page design, layout & copywriting
Facebook Pixel & conversion tracking setup
Correct campaign settings for maximum performance
Ongoing audience testing and bid/budget management
A/B split testing of ads and landing pages
Monthly performance reporting & analysis
Precision Targeting
Reach homeowners in your exact service area using interests, demographics, and custom audience targeting.
Custom Ad Creative
Professionally written ad copy paired with custom-designed images that stop the scroll and drive action.
ROI Tracking
Facebook Pixel and conversion tracking installed so you know exactly which ads generate leads and sales.
Continuous Optimization
Monthly audience testing, bid management, and A/B testing to continuously improve your cost per lead.
IS YOUR FACEBOOK BUDGET BEING WASTED?
Get a free strategy call and find out how to turn your Facebook presence into a consistent lead generation machine.
◆ Phase I of II
FACEBOOK ADS CAMPAIGN SETUP
Everything included in the Facebook Ads Setup service — the complete foundation built before a single dollar is spent on ads.
01
Audience Research
The first step is identifying how to target your ideal prospects on Facebook using interests, demographics, and custom audiences. Unlike Google Ads where people actively search for your services, Facebook Ads reach people based on who they are. We conduct thorough research to identify the best possible targeting opportunities — homeowners in your area who match the profile of your ideal customer.
02
Ad Copywriting & Custom Images
The second step is drafting your ad copy and designing custom images to ensure your ads, offer, and landing page are perfectly aligned with your target audience. We write compelling headlines and ad text that speak directly to your ideal customer’s needs, paired with professionally designed visuals that capture attention in a busy news feed.
03
Landing Page Design, Layout & Copywriting
The third step is creating your dedicated landing pages — the page a prospect lands on after clicking your ad. An effective, conversion-optimized landing page is critical for turning Facebook clicks into actual leads and calls. We design, write, and build landing pages specifically engineered to convert your target audience into booked appointments.
04
Conversion Tracking
The fourth step is installing Facebook Pixel and conversion tracking to measure exactly how many leads and sales your campaign generates. Conversion tracking is essential — without it, you cannot calculate your ROI or determine which ads are profitable. We install and verify all tracking before launching any paid campaigns so every dollar is accounted for from day one.
05
Campaign Setup & Settings
The final setup step is building your campaign in Facebook Ads Manager with all the correct settings in place. This includes audience targeting, placement settings (Feed, Stories, Reels), device targeting, bidding strategy, budget allocation, and verifying that all pixel events and conversion tracking are firing correctly before going live.
◆ Phase II of II
FACEBOOK ADS MANAGEMENT & OPTIMIZATION
We manage and optimize your Facebook Ads campaigns every month to maximize your return on investment. Here’s everything included in our Ongoing Management & Optimization service.
Audience Testing & Bid/Budget Management
We continuously edit and test your audience targeting, bids, and budgets to maximize ROI. We increase budgets on profitable audiences that are generating leads and reduce or pause spend on underperforming audience segments — making sure every dollar reaches the most likely customers.
A/B Split Testing of Ads & Landing Pages
Every month we test different ad copy, images, and landing page variations to continuously improve click-through rates and conversion rates. A/B testing means we’re always running controlled experiments — comparing version A vs. version B — to find what resonates best with your local audience and rolling out the winner.
Consulting to Improve Campaign Performance
We provide expert recommendations to improve your overall campaign performance — including your lead generation process, follow-up sequences, and sales conversion. Our goal is to continually improve your advertising ROI so we can profitably scale the campaign and bring in more customers every month.
Campaign Expansion
Once your campaign is consistently profitable, we work to expand it and drive even more leads and sales. This includes expanding to new audience segments, testing new ad formats (carousel, video, lead gen forms), and scaling budgets on proven campaigns to grow your results proportionally.
Monthly Reporting & Analysis
Every month you receive a clear, comprehensive report showing your campaign performance — reach, impressions, click-through rates, cost per lead, and total leads generated from Facebook. Reports include analysis of what’s working, what’s being adjusted, and new strategies we’ll implement in the month ahead.
Organic Facebook Post Management
In addition to paid ads, we create and schedule regular organic Facebook posts to keep your business visible in your local community between campaigns. A consistent organic presence builds trust, showcases your work, and keeps your business top-of-mind so that when a homeowner needs your service, you’re the first name they think of.
THE BENEFITS OF
TRUESMB FACEBOOK ADS
Build Community Presence
Regular posting and local ads keep your business visible and top-of-mind in your community — so when someone needs your service, you’re the first name they remember.
Cost-Effective Local Reach
Facebook Ads can reach thousands of local homeowners for a fraction of the cost of traditional advertising — delivering a strong ROI when campaigns are properly managed.
Precise Audience Targeting
Target by zip code, age, homeownership status, household income, interests, and dozens of other variables — ensuring your ads reach only the most relevant potential customers.
Mobile-First Advertising
Over 90% of Facebook users access the platform on mobile — putting your business directly in front of customers on the devices they use most, right in their own community.
Retargeting Capabilities
Re-engage people who visited your website but didn’t call — a powerful tactic that keeps your brand in front of warm leads and dramatically increases conversion rates.
Social Proof & Trust
Positive engagement on your posts and ads builds social proof and reinforces your reputation — making new customers more confident choosing your business over competitors.
FACEBOOK ADS FOR YOUR TRADE
We build Facebook campaigns specifically for home service trades — not generic ads that could belong to any business.
Appliance Repair
Seasonal promotions, brand awareness, and before/after job posts that build local trust and referrals.
Plumbers
Build brand awareness so homeowners think of you first when a plumbing emergency strikes.
Electricians
Promote seasonal offers, safety tips, and EV charger installation packages to local homeowners.
Heating & AC
Run seasonal tune-up promotions and maintenance plan offers that generate recurring revenue.
READY TO DOMINATE
TO YOUR COMPETITORS.
Let TrueSMB handle your Facebook presence so you can focus on what you do best — delivering outstanding service to your customers.
FACEBOOK ADS FAQ
How many posts per week do you create?
We typically create 3–5 organic posts per week, including a mix of promotional content, before/after job photos, customer spotlights, seasonal tips, and community engagement posts. Consistent posting keeps your business top-of-mind in your local community and builds an audience over time.
How much should I budget for Facebook Ads?
We recommend a minimum of $300–$500/month in ad spend to see meaningful results. The right budget depends on your service area size, target audience, and business goals. Our management fee is separate from your ad spend — contact us for a custom quote based on your specific market.
Do I need a Facebook Business Page already?
If you don’t have one, we’ll create and set it up for you as part of onboarding — including profile information, cover image, category settings, and initial content. If you already have a page, we’ll audit and optimize it before launching any campaigns.
Can Facebook Ads generate emergency service leads?
Facebook Ads work best for building brand awareness and promoting scheduled, non-emergency services. However, they are highly effective at making sure homeowners know your brand before an emergency strikes — when a pipe bursts at midnight, people call the company they already recognize. Facebook keeps you top-of-mind so you’re the first call they make.
What's the difference between Facebook Ads and boosted posts?
Boosted posts are a simplified, limited form of Facebook advertising with minimal targeting and optimization options. True Facebook Ads, managed through Ads Manager, give you full control over audience targeting, bidding strategies, conversion tracking, A/B testing, and campaign objectives — making them significantly more effective and efficient.
How do you target local homeowners specifically?
We use Facebook’s detailed targeting to reach homeowners in your exact service area based on location (zip code/radius), age, homeownership status, household income, interests, and behaviors. We also create custom audiences from your existing customer list and lookalike audiences to find new prospects who match your best customers.
How do you measure Facebook Ads success?
We track reach, impressions, click-through rates, cost per lead, and total leads generated from Facebook via conversion tracking and the Facebook Pixel. Monthly reports connect all of this data to real business outcomes — calls received and forms submitted — so you can see exactly what your Facebook investment is delivering.
Can you run retargeting campaigns?
Yes — retargeting is one of the most powerful Facebook advertising tactics. We set up campaigns that specifically re-engage people who visited your website but didn’t call or submit a form, keeping your brand in front of warm prospects and significantly increasing conversion rates.