Top Of Google.
Google Guaranteed.
Get the coveted ‘Google Guaranteed’ badge and appear at the very top of local search results — above regular ads and organic listings. Pay only for real leads, not clicks.
- Google Guaranteed
- Local Service Ads
- Pay Per Lead
- Top of Search
- Background Checked
- Verified Business
- Google Guaranteed
- Local Service Ads
- Pay Per Lead
- Top of Search
- Background Checked
- Verified Business
Local Service Ads For Home Service Pros
Google Local Service Ads (LSAs) are the most powerful lead generation tool available for home service businesses. They appear at the very top of Google search results with a ‘Google Guaranteed’ badge — the ultimate trust signal for homeowners choosing a service provider.
Unlike traditional Google Ads where you pay per click, LSAs charge you only when a customer contacts you directly through the ad. TrueSMB handles the entire setup, verification process, and ongoing management so you get maximum qualified leads at the lowest cost.
Complete LSA account setup and Google verification
Business background check and license verification assistance
Profile optimization for maximum visibility and conversion
Budget management to control your weekly spend
Lead dispute process for invalid or irrelevant contacts
Monthly reporting on lead volume and cost per lead
Google Guaranteed
Display the badge that tells customers Google has verified your business — massive trust booster.
Pay Per Lead
Only pay when a customer calls or messages you directly — not for clicks that don’t convert.
Top Placement
Appear above traditional search ads and organic results — the prime position in local search.
Verified Business
Google’s verification process builds customer confidence and separates you from unverified competitors.
OUR PROCESS
A proven step-by-step approach that delivers consistent, measurable results for your home service business.
01
Account Setup
We create and configure your LSA account with optimized business information, service categories, and coverage areas.
02
Verification Process
We guide you through Google’s background check and license verification to earn the Google Guaranteed badge.
03
Profile Optimization
We optimize your profile with compelling descriptions, high-quality photos, and strategic service selections.
04
Manage & Optimize
We manage your budget, dispute invalid leads, and continuously optimize your profile for maximum qualified leads.
THE BENEFITS
Highest Intent Leads
People clicking LSAs are ready to hire — they’ve already decided they need your service.
Google's Stamp of Approval
The Google Guaranteed badge dramatically increases trust and call rates compared to standard listings.
Budget Efficiency
Pay only for actual leads — not wasted clicks. Your budget goes directly toward real customer inquiries.
Prime Visibility
No other ad format places you higher on the Google search results page.
Mobile Optimized
LSAs are perfectly designed for the mobile searches that dominate local service queries.
Reviews Integration
Your Google reviews are featured prominently in your LSA, further building trust and driving calls.
BUILT FOR YOUR TRADE
Appliance Repair
Washers, dryers, refrigerators & more
Plumbers
Residential & commercial plumbing
Electricians
Wiring, panels, EV chargers & more
Heating & AC
HVAC install, repair & maintenance
Get The Google Guarantee
And Start Getting Leads.
Let us handle the entire LSA setup and verification process. You’ll be generating Google Guaranteed leads faster than you think.
FAQ
What are Google Local Service Ads?
Google Local Service Ads (LSAs) are a special ad format that appears at the very top of Google search results — above traditional paid ads and organic listings. They display your business name, star rating, and a ‘Google Guaranteed’ badge. Unlike regular ads, you pay per lead (call or message) rather than per click.
What is the Google Guarantee badge?
The Google Guarantee badge is awarded to businesses that pass Google’s background check and license verification process. It signals to customers that Google has screened your business — significantly increasing trust and call rates. If a customer is unsatisfied with your service, Google may reimburse them up to a set amount, which is why the badge carries so much weight.
How is LSA different from regular Google Ads?
Regular Google Ads charge per click — whether or not the visitor becomes a customer. LSAs charge per qualified lead (an actual call or message from a prospect). LSAs also appear above traditional search ads and have the Google Guaranteed badge, which drives significantly higher trust and conversion rates.
How long does the verification process take?
The Google verification process typically takes 2–4 weeks, depending on how quickly background checks and license verifications are completed through Google’s partner. We guide you through every step of the process and handle all the paperwork and submissions on your behalf.
What if I get a bad or irrelevant lead?
Google allows you to dispute leads that don’t match your services — for example, a call outside your service area or for a service you don’t offer. We handle the dispute process on your behalf to ensure you’re not charged for irrelevant contacts, protecting your budget.
How much do LSA leads cost?
Lead costs vary by industry and local market. Appliance repair leads typically range from $25–$60 per lead, while plumbing and HVAC leads can range from $30–$90 per lead. We help you set a weekly budget that delivers a positive ROI based on your average job value and close rate.
Can I run both LSAs and regular Google Ads at the same time?
Absolutely — we often recommend running both simultaneously. LSAs capture high-intent searches at the very top of results, while traditional Google Ads provide broader coverage. Together they maximize your Google search visibility and generate more leads than either campaign would alone.
Do I need a certain number of reviews to qualify for LSAs?
While there’s no strict minimum number of reviews required by Google, having reviews significantly improves your LSA performance and visibility. Google displays your star rating directly in the ad — more reviews and a higher rating means more clicks and more leads.
What happens if my ads aren't performing?
Underperformance triggers immediate action — we analyze search term reports, adjust bids, revise ad copy, test new landing pages, and consult with you on any offline factors that might be affecting conversion rates. We provide recommendations and make changes proactively rather than waiting for monthly check-ins.