Most alternative medicine doctors don’t traditionally think of the internet as the best way to gain new patients. With many doctors, they live off referrals from other doctors, hospitals, and organizations. But certain fields don’t require the same level of referrals as others, and that’s when doctors are forced to think outside the box to gain new patients for their practice.
That was exactly the case when we started working with a functional medicine practioner in New Jersey on their Google Adwords campaign. Prior to us handling their campaign, they had decent rankings for a few keywords but really weren’t getting the maximum potential that they can get out of Google Adwords.
Search traffic increased by over 40%. One year later the increase was even more dramatic. A year to date comparison showed a 212% increase