In October of 2012 Joe's princeton taxi who is local taxi and limo service located in princeton decided that there needed more of a presense in Google with there organic section.
Joe's Princeton Taxi service has always relied on traditional mediums of advertising such as yellow pages and print ads. However they were finding that in recent years, they were seeing less and less returns on their advertising dollars. Eventually, they decided to take a bold step in a new direction by focusing their marketing efforts almost exclusively online but the biggest challenge was their website was in desperate need of a re-design and they were not raking well for any non-branded keyword phrases.
We start by implementing on and off-site SEO strategy focused on their highest traffic keywords, which it pursued aggressively through content optimization and link building. The effort paid off quickly and Joe's Princeton Taxi Service achieved first-page rankings for all their major keywords in record time just as their yellow pages ad expired. They are now ranked #1 for many of its keyword, with the remaining ranked in the top five on Google.