Google AdWords is one of the fastest, most targeted and least risky options to advertise your business, but only if you setup and manage your campaigns correctly.
The problem with AdWords is that many of the default settings can cost you hundreds to thousands of wasted ad dollars. Our AdWords services will help you avoid common costly mistakes and ensure your campaign is set up for success.
Our AdWords services consist of two phases: Setup and Ongoing Optimization.
Phase I : Google AdWords Campaign Setup
Here is everything that is included in the AdWords Setup service:
1. Keyword research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible AdWords keyword opportunities.
2. Competitor research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing page design, layout, and copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect ìlandsî on after clicking your ads. A good landing page will convert more visitors into leads and sales.
5. Online & phone call conversion tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your AdWords campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign setup and settings
The final step is to set up your campaign in AdWords and ensure the correct settings are in place. For example, weíll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II : Google AdWords Ongoing Optimization
We will manage and optimize your AdWords campaign to maximize your return on investment (ROI).
Hereís everything that is included in Ongoing Optimization:
1. Bid optimization and budget management
We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B split-testing of ads and landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly reporting & analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Starting as a one-person operation targeting New Jersey companies, the initial core of our business was small-business internet marketing services. 5 years later, TrueSMB has grown to a Eight-person team focused on Internet marketing and website design services, and catering to small businesses. We’ve made it easier for companies to grow their business. We help clients spend less money and achieve better outcomes based on our ROI approach!